Corri La Vita 2025 — Main Visual & Campaign Illustrations

Client: Corri La Vita (Run for Life)
Location: Florence, Italy
Year: 2025

For Corri La Vita 2025, Florence’s annual charity run that blends sport, culture, and solidarity, I created the main event visual and a series of illustrations for its digital campaign.

Taking inspiration from the Basilica di Santo Spirito, I reimagined the church as a living figure dressed in the event’s iconic T-shirt: a metaphor for Florence itself joining the run. This idea transforms one of the city’s most recognizable landmarks into a symbol of unity and compassion, echoing Corri La Vita’s message that movement can be both personal and collective care.

The warm palette and rounded forms draw from the Mediterranean light and Florence’s architecture, creating a sense of optimism and togetherness. The accompanying social visuals capture moments of anticipation, shared rhythm, and celebration — extending the story beyond the race day itself.

Un Caffè Per Corri La Vita
An illustration for Un Caffè per Corri La Vita, part of Corri La Vita 2025’s initiative on International Coffee Day, raising awareness and support for breast cancer prevention.

Featured in digital promotion and posters displayed in cafés throughout the city.

Corri La Vita 2025 T shirt
Created for the official campaign announcing the opening of registrations and the release of this year’s blue T-shirt.

Featured across online channels throughout September to accompany the call for participation.